I show my phone screen to the burly guy in the Good Burger branded polo standing outside the nondescript restaurant that’s now home to the Good Burger experience. It costs $30 and the reservations filled up long before I was able to get in. As soon as I show my proof of purchase someone pulls me aside. It’s Jacque, my manager for the next 90 minutes. He puts a paper hat on my head and pushes me towards the fry basket. “Welcome to Good Burger, dunk the tates.” I tell him that I’m here for the Good Burger experience, that I paid $30 to have my photo taken in front of a milkshake machine and to eat the most expensive burger in LA. Jacque takes a drag from his cigarette and says, “Every experience is different.”